Beat the General Manager This Summer and Stay for Free at the Newly Opened Vero Beach Hotel & Club

VERO BEACH, FL (June 5th, 2007) – Can you beat Serena - at golf? Then sign up for the “Beat the GM” golf challenge and take your chances on winning a weekend getaway or special “scratch rate” at the Treasure Coast’s newest ocean-front luxury hotel.

You don’t need to be a “Tiger” golfer to play. From Saturday, June 2nd through Saturday, September 29th, the Vero Beach Hotel & Club’s General Manager, Peter Serena, will challenge amateur golfers to Saturday rounds at the exclusive Indian River Country Club course.

Players who beat Serena during the promotional period will be offered a “scratch rate”, a stay at the rate of their score per night. All “Beat the GM” challengers are responsible for their own green’s fees. At the end of the summer, the player with the lowest overall score (handicap included) wins a two-night, three-day stay at the Vero Beach Hotel & Club. Players who beat Serena can stay at the hotel using their “scratch rate” as many consecutive nights as they like through September 29th. To register or to learn more, visit the Vero Beach Hotel & Club website at or call 772.231.5666 and ask about the “Beat the GM” golf challenge.

Located on Vero’s famed Ocean Drive, the Vero Beach Hotel & Club is the Treasure Coast’s newest ocean-front jewel. The four-story all suites hotel features 83 one-, two- and three-bedroom, fully furnished designer suites with exquisitely detailed West Indies-style décor in true Vero understated elegance. Amenities include Heaton’s Reef Bar & Grill, private beach club, poolside cabanas, heated ocean view pool and aquaspa, fitness center, golf privileges at the Indian River Club, concierge, laundry, valet and business center services. Upon completion of the second phase this fall, the property will introduce a signature restaurant, Indigo Room, an executive boardroom and private event room.

In addition to being a golfer’s paradise with more than 18 public and private courses, visitors to Vero can choose from a number of activities. Area highlights include: the Environmental Learning Center, McClarty Museum, Vero Beach Museum of Art, Pelican Island Wildlife Refuge, McKee Botanical Garden shopping at the Indian River Mall, The Outlets at Vero Beach, and Oceanside district boutiques. Other attractions include private and public tennis facilities and water activities including kayaking, fishing, diving and much more.

“Foodies” love Vero. An epicurean’s delight, Vero boasts a number of new restaurants including the Lemon Tree, French Quarter, Polo Grill and Bangkok in addition to long-time favorites Captain Hiram’s, Cravings, Riverside Café, Tangos and of course, the Ocean Grill.

Vero Beach is conveniently located approximately one hour from Palm Beach International Airport, an hour and a half from Orlando International Airport and just 40 minutes from Melbourne International Airport.

The Vero Beach Hotel & Club is a member of the prestigious Preferred Hotel Group, a global brand uniting more than 300 of the worlds finest and most distinctive independently owned luxury hotels and resorts. Special introductory rates are being offered now through September 30th ranging from $159.00 to $729.00. Rates are subject to availability and are subject to change. Some guest amenities will be limited until completion of Phase Two. For more information please call 772.231.5666 or visit

Condominium hotel suites are available for purchase through the Heaton Companies. Prices start at $795,000. For more information please call 561.833.5500 or visit

Vero Beach Hotel & club is owned and developed by Heaton Companies and managed by Coral Hospitality. Based in Naples, Florida, Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf clubs, marinas, spas and community associations. Currently managing 35 properties throughout the Southeastern United States and the Caribbean, Coral operates each with a core belief in providing thoughtful service in unique surroundings. For more information, please contact Kerry Mitruska at 239.449.1800 or visit

Media Contact:
Sissy De Maria
Cindi Perantoni
Kreps/De Maria


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