Honey, I Shrunk Our Vacation Long Weekends Falling into Favor

VERO BEACH, FL (August 27th, 2007) – The hottest vacation trend this year? Not taking one.

According to the Wall Street Journal, the leisurely summer vacation, long considered a chance for employees to break away from work for at least a full week - if not two – has fallen out of favor. Instead many people are opting to break their vacation time into long weekends.

This fall, the Vero Beach Hotel & Club is offering the perfect tonic for the blackberry addicted, over-worked and under-vacationed work force. Starting from just $179 per night (excluding tax and resort fee) guests can enjoy a relaxing stay in one of the hotel’s beautifully appointed deluxe one-bedroom West Indies-style suites. The Vero Beach Hotel & Club’s ‘Fall into Favor’ promotion applies to Thursday through Mondays and runs through December 16th, 2007 with a minimum three night stay. Guests who purchase a series of three long weekends enjoy an added 20% discount off the rack rate. The promotion also includes a two-bedroom option starting from $239 per night. For reservations and more information, visit the Vero Beach Hotel & Club web site at or call 772.231.5666. Promotional rates are subject to availability.

“Nearly one third of Americans couldn’t find time to enjoy their vacation days this year. The Vero Beach Hotel & Club’s Fall into Favor long weekend getaway was created just for them,” says Peter Serena, General Manager of the Vero Beach Hotel & Club. “Some people find a long weekend by the ocean during our shoulder season more relaxing then a week of vacation during the peak travel season. The savings alone is enough to put one’s mind and wallet at ease.”

Located on Vero’s famed Ocean Drive, the Vero Beach Hotel & Club is the Treasure Coast’s newest waterfront jewel. The four-story hotel features 83 one-, two- and three-bedroom, fully furnished designer suites with exquisitely detailed West Indies-style décor in true Vero understated elegance. Amenities include Heaton’s Reef Bar & Grill, private beach club, poolside cabanas, heated ocean view pool and Aquaspa, fitness center, golf privileges at the India River Club, concierge, laundry, valet and business center services.

Upon completion of the second phase this fall, the property will introduce a signature restaurant, Indigo Room, an executive boardroom and private event room. Some guest amenities will be limited until completion of Phase Two.

Visitors can choose from a number of activities. Area highlights include: the Environmental Learning Center, McClarty Museum, Vero Beach Museum of Art, Pelican Island Wildlife Refuge, McKee Botanical Garden shopping at the Indian River Mall, The Outlets at Vero Beach, and Oceanside district boutiques. Other attractions include private and public golf courses and tennis facilities and water activities including kayaking, fishing, diving and much more. Visitors also have the option to dine at one of Vero’s most popular restaurants like the Ocean Grill, Lemon Tree, French Quarter, Polo Grill, The Tides and the Riverside Café.

The Vero Beach Hotel & Club is a member of the prestigious Preferred Hotel Group, a global brand uniting more than 300 of the worlds finest and most distinctive independently owned luxury hotels and resorts.

Condominium hotel suites are available for purchase through the Heaton Companies. Prices start at $795,000. For more information please call 561.833.5500 or visit

Vero Beach Hotel & club is owned and developed by Heaton Companies and managed by Coral Hospitality. Based in Naples, Florida, Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf clubs, marinas, spas and community associations. Currently managing 35 properties throughout the Southeastern United States and the Caribbean, Coral operates each with a core belief in providing thoughtful service in unique surroundings. For more information, please contact Kerry Mitruska at 239.449.1800 or visit

Media Contact:
Sissy De Maria
Cindi Perantoni
Kreps/De Maria


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