Zero No More.. Vero's First Luxury Hotel Opens

VERO BEACH, FL (Mar. 5th, 2007) – Zero, no more. The seaside town of Vero Beach, FL opened the doors to its first luxury hotel today. Located on prime oceanfront property on Vero Beach’s famed Ocean Drive, the Vero Beach Hotel & Club,, is a new four-story all suites hotel featuring 83 one-, two- and three-bedroom, fully furnished designer suites with exquisitely detailed West Indies-style design and décor.

Guestrooms evoke an understated elegance with dark mahogany woods, Jerusalem stone flooring, granite countertops, plasma and flat screen televisions, sumptuous bedding and linens and spacious balconies and terraces overlooking the spectacular Atlantic Ocean and unspoiled beaches of the Treasure Coast.

Gracious amenities and intuitive service will be hallmarks of the Vero Beach Hotel & Club experience, which will include a signature restaurant, luxury spa, private beach club, poolside cabanas, heated ocean view pool and aquaspa, pool bar and grill, fitness center, executive boardroom, private event room, golf privileges at a local country club and concierge, laundry, valet and business center services.

“We are looking forward to welcoming our first guests and showing them our warm Vero hospitality,” says Peter Serena, general manager, Vero Beach Hotel & Club. “While Vero has been touted as one of the country’s strongest real estate markets, visitors to the area have been severely limited in their choice of luxury accommodations. The Vero Beach Hotel & Club promises to change that.”

The Vero Beach Hotel & Club is opening in two phases. Phase One, opened March 5th and includes 50 one-and two- bedroom suites, a pool bar & grill, heated oceanfront pool and aquaspa, poolside cabanas, fitness center, full concierge services, 24-hour valet parking, room service, laundry service and business center services.

The second phase, slated for completion this fall, will include 33 two- and three-bedroom suites and a signature contemporary restaurant, Indigo Room. Meeting and function facilities will also be available in Phase Two, including an executive boardroom that can host meetings for up to 12 people as well as additional venue offering 1,000 square feet of space that can accommodate up to 100 people. A luxurious 5,000-square-foot spa and salon is scheduled for completion in the fall of 2008.

The Vero Beach Hotel & Club is a member of the prestigious Preferred Hotel Group, a global brand uniting more than 300 of the worlds finest and most distinctive independently owned luxury hotels and resorts. Hotels selected for Preferred membership share a commitment to providing the highest level of service and luxury as mandated by Preferred’s Standards of Excellence to quality assurance program.

Among one of the wealthiest enclaves in Florida, the destination of Vero Beach has maintained the quiet sophistication of a seaside village with Olde Florida charm, yet offers a myriad of international cultural pursuits, fine dining, growing commerce, and extensive water and land sports. Area highlights include the Environmental Learning Center, McClarty Museum, Vero Beach Museum of Art, Pelican Island Wildlife Refuge, McKee Botanical Garden, shopping at Indian River Mall, The Outlets at Vero Beach, Oceanside district boutiques. Other attractions include the Los Angeles’ Dodgers Major League Baseball spring training facility, private and public golf courses and tennis facilities and water activities including kayaking, fishing, diving and much more.

Vero Beach is conveniently located approximately one hour from Palm Beach International Airport, an hour and a half from Orlando International Airport and just 40 minutes from Melbourne International Airport.

Special introductory rates will be offered through September 30th ranging from $159.00 to $729.00. Rates are subject to availability and are subject to change. Some guest amenities will be limited until completion of Phase Two. Fore more information please call 772.231.5666 or visit

Condominium hotel suites are available for purchase through the Heaton Companies. Prices start at $795,000. For more information please call 561.833.5500 or visit

Vero Beach Hotel & club is owned and developed by Heaton Companies and managed by Coral Hospitality. Based in Naples, Florida, Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf clubs, marinas, spas and community associations. Currently managing 35 properties throughout the Southeastern United States and the Caribbean, Coral operates each with a core belief in providing thoughtful service in unique surroundings. For more information, please contact Kerry Mitruska at 239.449.1800 or visit

Media Contact:
Sissy De Maria
Cindi Perantoni
Kreps/De Maria


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