Tired of High Rates During FLorida's 'High Season'? Vero Beach Hotel & Club Offers a Welcome Alternative!

VERO BEACH, FL (April 12th, 2007) – Florida’s ‘high season’ usually means high rates and reservation headaches for snowbirds seeking sunshine. That’s why savvy travelers are flocking to the newly opened Vero Beach Hotel & Club and taking advantage of the special $279 and up introductory rates available now through April 30th.

The Vero Beach Hotel & Club offers 50 one-two- and three-bedroom, fully furnished oceanfront designer suites with exquisitely detailed West Indies-style design and décor. The suites feature dark mahogany woods, Jerusalem stone flooring, granite countertops, plasma and flat screen televisions, sumptuous bedding and linens. Spacious balconies and terraces afford breathtaking views of the unspoiled sugar-sand beaches of the Treasure Coast and aquamarine waters of the Atlantic Ocean.

Amenities include a private beach club, poolside cabanas, heated ocean view pool and aquaspa, pool bar and grill, a fitness center, golf privileges at a local country club, full concierge services, 24-hour valet parking, room service, laundry service and business center services. Thirty- three additional two- and three-bedroom suites, a signature contemporary restaurant, Indigo Room, meeting and function facilities, including an executive boardroom and private event room are slated to open when the second phase is completed this fall.

“Our guests are taking advantage of our low introductory rates and are extending their stays from a week to a month to enjoy the rest of the season,” says General Manager Peter Serena. “And they are already booking suites for next season.”

The special introductory rates from $279 to $949 a night are subject to availability and are subject to change. Some guest amenities will be limited until completion of Phase Two. For more information, please call 772.231.5666 or visit

An unspoiled coastal destination, Vero Beach enjoys the quiet sophistication of a seaside village yet offers a myriad of international cultural pursuits, fine dining, growing commerce, and extensive water and land sports.

Area highlights include the Environmental Learning Center, McClarty Museum, Vero Beach Museum of Art, Pelican Island Wildlife Refuge, McKee Botanical Garden, as well as shopping at Indian River Mall, The Outlets at Vero Beach and Oceanside district boutiques. Other attractions include private and public golf courses and tennis facilities and water activities, including kayaking, fishing, diving and much more.

Vero Beach is conveniently located approximately one hour from Palm Beach International Airport, an hour and a half from Orlando International Airport and just 40 minutes from Melbourne International Airport.

The Vero Beach Hotel & Club is a member of the prestigious Preferred Hotel Group, a global brand uniting more than 300 of the world’s finest and most distinctive independently owned luxury hotels and resorts. Hotels selected for Preferred membership share a commitment to providing the highest level of service and luxury as mandated by Preferred’s Standards of Excellence to quality assurance program.

Condominium hotel suites are available for purchase through the Heaton Companies. Prices start at $795,000. For more information, please call 561.833.5500 or visit

Vero Beach Hotel & Club is owned and developed by Heaton Companies and managed by Coral Hospitality. Based in Naples, Florida, Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf clubs, marinas, spas and community associations. Currently managing 35 properties throughout the Southeastern United States and the Caribbean, Coral operates each with a core belief in providing thoughtful service in unique surroundings. For more information, please contact Kerry Mitruska at 239.449.1800 or visit

Media Contact:
Sissy De Maria
Cindi Perantoni
Kreps/De Maria


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